If you’re looking to target a specific audience and utilise your content in order to elevate your brand, then paid advertising and analytics is the best way forward. Targeting audiences using data is an effective way of increasing sales and there are number of ways this can be done online. Don’t underestimate the importance of organic marketing (free) though, as this can also be an effective way of reaching a wider audience.

We can support you with both Search Engine Optimisation (SEO) marketing and Search Engine Marketing (SEM), using specific keywords to increase conversions. We can help monitor the success of your adverts, producing reports on website traffic, sales conversions and other data that will help you to target audiences. We can also support you with email marketing.

WHAT WE DO…

Search engine opitmisation (SEO)

Search Engine Optimisation (SEO) is effectively ‘free’ marketing'. It is the process of improving your website visibility when people search for products or services related to your business in search engines such as Google. By identifying and using keywords to your business and by creating relevant content, we can help your business to appear higher in search engine results.

search engine marketing (SEM)

SEM is an approach to marketing that uses paid for methods so that your business appears at the top of search results. It is also known as Pay-Per-Click (PPC) advertising. Keywords are even more important to allow SEM to work so we will work closely with you to decide on the most effective ones to use. Targeted campaigns can then be used to reach audiences identified by analytics.

analytic reports

Data analysis can help small businesses to make informed decisions about how best to allocate resources. Analytics produces key data about your customers, enabling you to figure out who to target and how. It can also help to improve services such as the functionality of your website or social media posts. We can help analyse your sites and produce monthly reports.

search engine and social media ads

There are a number of useful and effective advertising platforms available. Some of the biggest include Google ads, Facebook ads and Instagram ads. Ad campaigns can influence sales, helping to drive more customers to your products and services available on your website. Using your permitted advertising budget, we can make use of effective advertising campaigns to improve conversions.

Email marketing campaigns

Email marketing campaigns still promise to deliver the best Return on Investment (ROI) out of all digital marketing techniques. Similarly to paid advertising, email marketing can be used to target specific audiences. However, an extra benefit to emails is that the audience is already engaged because they have signed up to receive your content. We help setup and manage targeted email campaigns.

Prices from £49*

*Available separately or alongside other services